Group 1 Teaching

November 29, 2011

The first group to teach did a great job. Lindsey posted an entertaining – but true reflection after the experience:

At the end of it all [her teaching experience], I was worn out (and we were only there for just over an hour!) I think I more fully realized what exactly I’m getting myself into (haha). A teaching profession is something you put your whole body and soul into, and hope it all turns out in the end. It’s not something to take lightly, it’s a lot of work. I’m excited for it! This experience helped me get one more little glimpse at why I’m getting this education, and what I have to look forward to in the future!

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3 Comments

  1. Lindsey McMurdie says:
    November 30, 2011 at 5:40 PM

    I’m not sure why I find this so awesome but, it is:

    http://www.toxel.com/inspiration/2011/11/25/walkable-roller-coaster/

    Found some pretty sweet flower photography..

    http://trendland.net/erwan-frotins-flower-photography/

  2. Casey Marsh says:
    December 1, 2011 at 6:22 PM

    This director shot an entire movie using his smartphone.

    http://www.engadget.com/2011/12/01/olive-the-first-feature-film-intentionally-shot-on-a-smartpho/

    This is pretty awesome. It certainly takes laziness to a whole new level, though.

    http://www.engadget.com/2011/11/30/too-lazy-to-grab-your-tv-remote-use-siri-instead/

  3. David L says:
    December 2, 2011 at 6:05 PM

    Hey Geoff remember that story that you told our group about Coke? It came across my news feed just now…

    http://money.msn.com/investing/big-business-blunders-then-and-now

    Big business blunders, then and now

    The corporate fumbles that recently put Netflix, B of A and MF Global in the news make you wonder who thought those were good ideas. But how do they compare to historically bad calls like New Coke?

    By Michael Brush, MSN Money

    .Who needs a New Coke?

    Netflix and Bank of America aren’t the first companies to make big mistakes because they went tone deaf when it came to customers. This can happen to any company — even an all-time marketing great like Coca-Cola (KO)…. More

    In the midst of the cola wars of the mid-1980s, Coca-Cola figured it had to do something to fight off PepsiCo (PEP), which was gaining ground with its Pepsi Challenge campaign. “Coca-Cola did a lot of blind taste tests, and the results were overwhelmingly in favor of sweeter flavor, and Pepsi was sweeter than Coke,” says Rita Gunther McGrath, who teaches business strategy at Columbia Business School. “So they reformulated Coke to be sweeter and went to market.”

    That mean yanking the old Coke, a consumer favorite for decades. Coke fans howled in protest. Coca-Cola got more than 400,000 calls and letters, according to “The Real Thing: Truth and Power at the Coca-Cola Company. “One note sent to Roberto Goizueta CEO at the time, was addressed to “Chief Dodo, The Coca-Cola Company.” Coke got the message. In less than three months, the old Coke was back, called Coca-Cola Classic.

    How did this blunder happen? First, says McGrath, the company performed “sip tests” as its taste tests. This brought misleading results, because taking a sip is a lot different from finishing off a whole drink. More importantly, the company badly underestimated how loyal consumers were to the original Coke. “People felt kind of betrayed,” says McGrath.

    Coke looked just plain dumb in the short term, and this fiasco went down in the record books. But it actually paid off; market share went up significantly after the uproar. This leads some to suspect it was planned that way all along, though McGrath — for one — dismisses the notion.

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